Right there and then the “Thousands of feet” design was born. Italo was inspired by this and thought of today’s technology which allows airplanes and submarines go thousands of feet above and below the sea level. He was exploring airplanes from 1930’s with its various devices, which allowed these machines to create history once.īut the airplanes could only go up to 1000 feet above sea level. Thousands of Feet collection was born when Italo was visiting USA, one of the known airplane hangars. U-Boat’s base collections are Classico, Flightdeck, and Thousands of Feet. The watch size and Italo’s love for the sea, yachts, and auto sports have prompted the name of the brand – “Your Boat”, which one step at a time was transformed to “Ur Boat”, and then eventually to “U-Boat”. Italo combined his grandfather’s unique design with watch manufacturing techniques of 20 th and 21 st centuries. The Brand’s BackstoryTo better understand’s the brand’s legacy and birth, we must start in the year 19The Brand’s FoundingMeanwhile, decades passed and the new millennium arrived. But the political situation of the time prevented this design to come alive.Īnd only in 2000, the grandson of Ilvo Fontana, Italo Fontana, who from the early childhood was creative and interested in modern technical novelties, inspired by his grandfather’s design created the current U Boat model we know today. He designed a professional watch which was large in size with a dial which was visible in any weather or lighting, and a crown located on the left-hand side which allowed for more comfort and safety. In 1942, the Italian Government commissioned Ilvo to design a watch to be used by the pilots of the Navy. Thousands of Feet, Flightdeck, and Classico
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